KINDMilesMatter…A Lot!

Like a lot of Dads, I love the Comedian Jim Gaffigan. He has a way with summing up Fatherhood and at the start of my time working with KIND Bars in order to translate miles walked into food for charity we had recently added a third child to our brood.  I feel like Jim sums it up when he said in one of his acts, “You know what it’s like having five kids? Imagine you’re drowning. And someone hands you a baby!” We don’t have five kids, we just leveled up to three, but holy cow it has been an adjustment.

I say all of this, because while working with KIND, I really had to adjust my focus from what I thought my results should be, and instead look closely at what I was teaching my children about why we do things for other people.

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When we got started I was so focused on how many miles we were logging it was running my kids ragged.  There was no fun in it for them, a hence because of their age this meant that they weren’t learning anything about the positives that come from helping others.

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It is hot here in Virginia. And as you see in this picture of my daughter Bellamy, she was not amused with the logging of miles.

So we refocused. Rather than concentrating on the end product, we began to look at what we needing to put into the campaign in order for it to help others rather than be the figurative winner.

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Once we did that, everything changed.  The attitude of my kids totally changed because it wasn’t about faking it, it was about being authentically there.

When I thought about it, that authentic attitude mirrors our sponsor.  KIND Bars doesn’t put anything in their snacks that you can’t pronounce. They pride themselves on using all natural ingredients that are good for you and taste good at the same time.

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Since 2004, KIND has been working to make the world better one snack at a time.  That is why they partnered with myself, and other Bloggers for the KINDMilesMatter campaign. For every mile we were able to log, KIND is going to donate a box of their bars to a charity of my choice.

This goes to show, they not only care about what goes into your body, but also about what goes out into the community.

Disclosure: I have partnered with Life of Dad and Kind Snacks for this promotion.